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The State of Data Privacy in 2024 ArticlesDigital StrategyData and Analytics Written by Steven Roberts Marketing used to be a relatively straightforward profession. Not easy, nor simple, yet there was some clarity as to the boundaries of the role. This applied particularly to communications. Before the rise of online and digital, were relatively few. In recent decades, and especially in the past five to ten years, there has been a rapid expansion in the options available to marketing professionals, especially in the area of data privacy. The introduction of the EU’s General Data Protection Regulation (GDPR) on 25th May 2018 was in many ways a response to this technological expansion. European lawmakers sought to provide a set of principles that would protect citizens’ data.
The GDPR has since set the tone for other regions in the world to consider their own approach to regulation of data. WhatsApp Number As some of the heaviest users of personal data within our firms, it is incumbent on us marketers to ensure we have a solid understanding of data protection best practice. In particular, we need to get the basics right. In this short article, I will identify some of the key areas marketing leaders and their teams should be mindful of right now. Pro tip: listen to Steven Roberts cover Data Protection 101 on the DMI podcast. “Transparency is a key principle underpinning the GDPR. Marketers using
AI tools that process personal data must be able to explain in clear and simple terms how this data is being used. ” Steven Roberts A Rapidly Changing Privacy Ecosystem The GDPR has sparked a host of similar legislation around the globe, with new laws in countries such as China, Singapore, and South Africa. The California Consumer Privacy Act (CCPA) is the best known ofa range of local and state laws in the USA. This has contributed to a more complex international data privacy ecosystem. In the UK, the British government is considering a revision of UK GDPR with a new data bill currently in development (as of September 2023). Businesses trading with the UK will need to monitor this development closely, particularly if it affects the adequacy decision between the EU and UK*. In Europe,