Post by warner123 on Feb 27, 2024 11:13:06 GMT 5.5
The opening date is scheduled for September 10th at 6pm in C.so XXII Marzo 4 in Milan , on the occasion of Fashion Night Out' 09 for which the Lefel brand was rigorously selected by Vogue . The store was conceived basing the central idea on the theme of travel in a " whispering world "; a world that whispers to those who know how to listen and that leads us to search for the new. Traveling in the LeFel world means relating to those who are different from us, it means opening your mind and heart, collecting stories, tales, sensations that we place in our most intimate self and take advantage of the opportunity to warm our souls or share with our companions. 'adventure. The new LeFel store intends to be a place of the soul where a free and adventurous spirit, sometimes a little eccentric, places, journey after journey, the most symbolic objects of his wanderings.
It is a place where words, sounds, scents, past and future meet, where Uruguay Mobile Number List objects tell stories and speak of those who chose them. It is a changing, essential place, where mysterious boxes, sometimes transparent and light like thoughts, sometimes solid like wood, collect objects that whisper small and large stories to the men who know how to listen to them. Camilla Croce , design director of the project, explains the LeFel concept as follows : “Strong in the belief that today it is the form that must follow the feeling in the interest of people, to help our environments become more human, more ethical, more ' understandable, I asked myself first of all how to be able to establish an emotional bond between the space and the consumer, as this bond is in fact what pushes each of us to pleasantly return to a place and cherish the precious memory linked to the moment of shopping .
Each of us - me first - has an old wooden box jealously guarded at the back of a wardrobe, full of black and white memories, photos, small objects, letters, travel postcards, stories, experiences. , of secrets, of dreams; this box is a container of memories, it is a sea in which each of us can swim for hours, apparently indifferent to the passage of time. Leftel, is a place-container of dreams, in which you can linger without haste, discovering small big stories that "someone" - a free and adventurous spirit - has selected and treasured in a precious way during a lifetime to share it with people who believe in the emotional bonds with the objects we encounter throughout life - the true and only great journey that each of us takes." Naming and branding have been studied by UE! Communication , which also oversaw the launch and will handle the communication of the new sign.
It is a place where words, sounds, scents, past and future meet, where Uruguay Mobile Number List objects tell stories and speak of those who chose them. It is a changing, essential place, where mysterious boxes, sometimes transparent and light like thoughts, sometimes solid like wood, collect objects that whisper small and large stories to the men who know how to listen to them. Camilla Croce , design director of the project, explains the LeFel concept as follows : “Strong in the belief that today it is the form that must follow the feeling in the interest of people, to help our environments become more human, more ethical, more ' understandable, I asked myself first of all how to be able to establish an emotional bond between the space and the consumer, as this bond is in fact what pushes each of us to pleasantly return to a place and cherish the precious memory linked to the moment of shopping .
Each of us - me first - has an old wooden box jealously guarded at the back of a wardrobe, full of black and white memories, photos, small objects, letters, travel postcards, stories, experiences. , of secrets, of dreams; this box is a container of memories, it is a sea in which each of us can swim for hours, apparently indifferent to the passage of time. Leftel, is a place-container of dreams, in which you can linger without haste, discovering small big stories that "someone" - a free and adventurous spirit - has selected and treasured in a precious way during a lifetime to share it with people who believe in the emotional bonds with the objects we encounter throughout life - the true and only great journey that each of us takes." Naming and branding have been studied by UE! Communication , which also oversaw the launch and will handle the communication of the new sign.