Post by account_disabled on Mar 7, 2024 13:43:29 GMT 5.5
Examples of brand storytelling At this point, all we have to do is look at some successful examples of brand storytelling together, trying to understand together what the message was that we wanted to convey, and why it worked. Amadori A nice example of a formal but clear tone of voice, aimed at conveying values of reliability and respect for the raw materials processed, is this Amadori campaign , a great example of food storytelling . It all stems from the management of a crisis , which was resolved by having one of the brand's key people speak.
Barilla A case of brand storytelling in which different Greece Telegram Number Data sensorial levels meet , Barilla has created playlists linked to its pasta shapes, lasting exactly as long as the latter's cooking time. Pasta is once again an essential element in people's lives, and through music it becomes not only food but also entertainment . No longer a simple food but a friend with whom to share everyday life. Apple The most powerful iPhone ever, a campaign that has caused a lot of discussion for the 12 series of the well-known smartphone from the Cupertino company. However, the message was clear: innovation, research, excellence and strength, all contained in an iPhone . Apple's values, all in one product, all in this brand narrative.
Mulino Bianco An interesting case is that of Mulino Bianco , famous for the concept of family that has characterized its narrative for a long time, which is communicated today through more modern characterizations that are consistent with the society in which we live. The product commercials are all closed by the claim : seek your happiness, the people represented embrace all possibilities without gender constraints, the concept of family expands without interruptions of any kind. Mulino Bianco accompanies you in the search for your happiness , personal and linked to your unquestionable tastes.
Barilla A case of brand storytelling in which different Greece Telegram Number Data sensorial levels meet , Barilla has created playlists linked to its pasta shapes, lasting exactly as long as the latter's cooking time. Pasta is once again an essential element in people's lives, and through music it becomes not only food but also entertainment . No longer a simple food but a friend with whom to share everyday life. Apple The most powerful iPhone ever, a campaign that has caused a lot of discussion for the 12 series of the well-known smartphone from the Cupertino company. However, the message was clear: innovation, research, excellence and strength, all contained in an iPhone . Apple's values, all in one product, all in this brand narrative.
Mulino Bianco An interesting case is that of Mulino Bianco , famous for the concept of family that has characterized its narrative for a long time, which is communicated today through more modern characterizations that are consistent with the society in which we live. The product commercials are all closed by the claim : seek your happiness, the people represented embrace all possibilities without gender constraints, the concept of family expands without interruptions of any kind. Mulino Bianco accompanies you in the search for your happiness , personal and linked to your unquestionable tastes.